FRESNO, Calif., July 27, 2021 – Sunrise Medical®, a world leader in advanced assistive mobility solutions, is pleased to announce the appointment of long-time industry veteran Josh Anderson to the position of Vice President of Business Development for Sunrise Medical North America. Josh will report to Larry Jackson, President of Sunrise Medical North America.
Josh joins Sunrise Medical with an extensive background in the Complex Rehabilitation Technology (CRT) industry. Josh began his career in 1993 working for a CRT provider in Miami, Florida, where he quickly established a reputation for selling high-end manual wheelchairs. In 1998, Josh helped create the first Spinergy® wheels for wheelchairs and started their wheelchair division. In 2004, Josh joined TiLite® where he was responsible for the launch and marketing of their entire manual portfolio. He played an integral role in creating the universally recognized TiLite brand which was acquired by Permobil in 2014.
Now at Sunrise Medical, Josh has the unique opportunity to lead the introduction of the ultra-lightweight, made-to-measure RGK® manual wheelchair portfolio within North America. "With Sunrise Medical, I am incredibly fortunate to be working with people who have so much knowledge, expertise, and passion in our industry. My goal is to help Sunrise leap forward with innovative products that not only enhance the lives of our users but truly delight them," said Anderson.
Josh understands the journey to introduce a new product in the U.S. market," Jackson said of Anderson. "[Spinergy & TiLite] are such great stories of truly innovative products that exceed users' expectations to meet a need and that need being turned into some of the most respected brands in the industry. Josh played such a huge role in the success of those companies, and that experience will now play a role in our success."
About Sunrise Medical: Committed to improving people's lives, Sunrise Medical is a world leader in the innovation, manufacture, and distribution of advanced assistive mobility devices and solutions. Distributed in more than 130 countries under its own 17 proprietary brands, the key products include manual and power wheelchairs, e-mobility products, motorized scooters, seating & positioning systems, and daily living aids. Operating in 23 countries, Sunrise Medical group is headquartered in Malsch, Germany and employs over 2,600 associates worldwide.