Improving People's Lives

Sunrise Medical is focused on Improving People's Lives® by leading in the design, manufacturing and marketing of innovative, high-quality mobility products and services. Learn more about who we are.

Sunrise Medical leads in the design, manufacturing and marketing of innovative, high-quality mobility products and services.

About Sunrise Medical

Sunrise Medical is a world leader in the development, design, manufacture and distribution of manual wheelchairs, power wheelchairs, motorized scooters, and both standard and made-to-order seating and positioning systems. Sunrise Medical manufactures products in our own facilities in the United States, Mexico, Germany, United Kingdom, Spain, and China.

Our key products, marketed under the Quickie, Sopur, Zippie, Breezy, Sterling and JAY proprietary brands, are sold through a network of homecare medical product dealers or distributors in over 130 countries. Sunrise Medical is headquartered in Malsch, Germany with North American headquarters in Fresno, California and employs more than 2,700 associates worldwide.

Our Quality Policy

The foundation of the success of Sunrise Medical is in its employees and their commitment to quality and improving people's lives. It is the policy of Sunrise Medical to provide customers with the product and services they require, which at all times comply with the design parameters that meet and, whenever possible, exceed customers' expectations.

It is believed that successful achievement of this policy depends upon the following:

  • Commitment from everyone, at all levels, to excellence in the way the job is done
  • Willingness to accept and adopt the approved methods of working
  • Support for the disciples of systems and procedures, which contribute to policy
  • Establishing and regularly reviewing quality objectives
  • Recognition that continuous improvement in the quality of product and service provided is the only way of ensuring future success
  • Adherence to the principles and practices embodied in this policy is the responsibility of every employee.

Sunrise Medical is committed to comply with regulatory requirements, to maintain the effectiveness of the quality management system, and to reduce our negative impact on the environment.

Our mission:

To improve people's lives by creating innovative, high-quality products.

Our Values

Customer Focus

Our customer comes first!
We are committed to meet and exceed the expectations of our customers both internal and external. We are committed to building a relationship based on trust through a prompt and professional response to our customer's needs.


Teamwork is a crucial part of our business!
Sharing and fostering through communication to achieve our business objectives. A positive and proactive team spirit should be adopted by all and lead to improved results. Consider our internal customers and offer support, guidance, motivation and constructive feedback where needed.


Take responsibility and ownership!
Demonstrate determination and initiative and provide added value to Sunrise. Keep to agreements and report deviations in a timely manner in order to find solutions. Get involved and do your best.


Strive to continually improve!
Sunrise and its Associates continually redefine our business and are proactive in providing innovative and effective products, processes and solutions. We encourage our Associates to be open to all new ideas that can improve our business and the lives of our customers.


Our goal is to "Improve People's Lives"!
We are committed to performing extraordinary efforts every day in all we do both as individuals and as a company. We are committed to the highest level of quality.

Do the Right Thing

As we conduct business at Sunrise Medical within a framework of internal policies, professional standards, laws and regulations, we also acknowledge that these do not govern all types of behavior we encounter in our daily business dealings. As a result, we also have a Business Code of Conduct for all Sunrise Medical Associates (all Sunrise Medical employees, contractors, and Board of Directors) called Do The Right Thing.

This Code is based upon our company mission statement and values and has been created to serve as a roadmap we can all follow to strengthen the company's ethical climate and to provide basic guidelines for situations when we are not always sure how to act. By plotting a path along the Sunrise Medical values, Do The Right Thing takes our business to the highest level by putting our values into action in support of fair, correct, accurate business processes.